ABSTRACT
This chapter views the central effect of Web communication lies in the shift of focus from remembering to forgetting. The extraordinarily efficient intelligence of the Web can accomplish its awe-inspiring feats precisely because it has abandoned every analogy with the human consciousness and operates in a purely quantitative manner on the basis of calculations and correlations. According to this view, despite all the problems and difficulties of application, the memory of the Web-society is actually a social memory, which has not only foregone the connection with a specific psychic system as the intermediate carrier of data, but also the connection with psychic processes as such. While thinking about memory, a psychic reference comes to mind at first, which is also implied latently in most discourses on collective memory and its forms. Therefore, the memory of an oral society is different from that of a society with access to writing, print, and then to electrical and electronic media.
