ABSTRACT
Social networking sites offer many challenges and opportunities. Platforms such as Ask.fm, Sarahah, Roastme, and Whisper allow users to communicate without revealing personal information or disclosing their identity. Data from a survey of 993 young people aged between 12 to 16 years was analysed using Latent Class Analysis. Exploratory findings from qualitative research were also included in the analyses to investigate how many young people use such sites and the characteristics that users may have in common. The research also explores reasons behind communicating anonymously or using pseudonyms.
