ABSTRACT
The profitability of content created for and by children on social media platforms such as YouTube has sparked an entire sector of content catering to young children. The research looks at the cultivation of child ‘influencers’ as a part of the emergent digital media landscape and children’s media industries. Child-created content is also the site for discursively codifying particular articulations of concepts such as family to reinforce purchasing and marketing norms within these sites.
