ABSTRACT
Viral video fame, family influencer units, and micro-microcelebrities constitute three different genres of internet-famous pre-schoolers on YouTube. The concept of ‘commercially viable biographies’ helps develop an understanding of how the YouTube content of such young children comes to be commodified and monetised in the influencer and social media industries. Given shortfalls around safeguards for these children, and the scarcity of legal and contractual information about their wellbeing, this chapter considers how the parents of YouTube-famous children posit different visual and textual strategies to demonstrate their children’s willingness to participate in filming.
