ABSTRACT
The Role Of Business In Reducing Meat And Dairy Consumption’ takes a look at the trends developing within our food system and how businesses stand to benefit by shifting to products built from plants. These trends include shifting consumer purchases towards those considered to be better for one’s health and the environment. Consumers need food companies to make it easier for them to find and afford the products they desire.
Price, convenience and taste are critical influences in food purchases. If companies put more money and effort into putting healthier and sustainable options in front of their consumers, they’re likely to be rewarded handsomely for their efforts, and meaningfully improve the risk/reward profile of their company’s long term profitability.
