ABSTRACT

Multiculturalism, multiethnicity, and multilingualism are common characteristics around the globe, but especially in the US, which makes the cultural literacy of members of the multicultural societies particularly important. This chapter aims to compare media outlets that serve various ethnoracial groups with respect to digital literacy, commitment, and motivation across communities. Commitment explores the producers’ level of engagement in their service to the community in terms of the media organization’s year of establishment and year of online transition. The history of ethnic media in America dates back to the 1800s. Ethnic media are a direct response to the continuing under-/misrepresentation of ethnoracial minorities in mainstream media employment and content. For non-English media, language is both a strength and weakness, inevitably inviting the double marginalization of non-English ethnic media in the broader media system, as they offer only limited or no access to a broader audience.