ABSTRACT
In this chapter, the authors set out why they would expect gender to play an especially important role in the 2016 American presidential election, drawing on the principle of framing. Gender is always present in politics, and in presidential elections in particular, even when both candidates are men. Emotional interdependence reflects the expressive side of politics. The framing principle has direct implications for the place of gender in political decision-making. Gender generally seems to play a small role in how men and women think about politics. In the United States, economic inequality in gender relations has been generated and maintained principally by the separation of men and women into distinctive occupational structures. The framing principle has direct implications for the place of gender in political decision-making. Elections are determined not only by the choice voters make once they arrive at the polls but also by who shows up and who stays home.
