ABSTRACT
Technology is disrupting jobs, big corporations are extending their reach, citizens are agitated by change and new communication tools are reshaping how the media performs its core functions of explaining what’s happening and, along the way, linking buyers and sellers. Digital technology provides the means to increase the number of voices, to eliminate the barriers to entry that access to presses and distribution systems created for anyone who was not a mainstream publisher. Newspapers in particular geared up in the early part of the twenty-first century to compete against digital news by diversifying their products. Both politicians and newspaper businesses are lagging the behaviour and technology used en masse by the audiences they want to reach. Media and politics are robust businesses and attract the strong-minded. Strength of will rapidly becomes certainty and breeds dogmatism. New news brands coming into the Australian media market have made notable ripples with small investments.
