ABSTRACT
This chapter examines that the problem belongs to the sphere of the study of culture/ideology, assuming, for the moment, that these terms share the same object. It begins by noting that the concern with culture/ideology/consciousness has been a marked feature of intellectual work and politics in most Western countries since the later 1950s. The chapter shows that structuralism does not supply people with an adequate theory of ideology, adequate, that is, for the purpose of concrete analysis. It supplies no full alternative to culturalist practices, however powerful it may be as the basis of a critique of them. Gramsci employs three key terms of cultural/ideological analysis: 'common sense'; 'philosophy'; and 'hegemony'. There is a way in which ideology/culture is dealt with in Capital. It is envisaged as the ground of transformations. There is a need to recover the notion of culture as a category of an analysis.
