ABSTRACT

The aim of this chapter is to share an example of implementing sustainability mindset in real business projects conducted by business students in the context of a course. The sustainability mindset is an important foundation for business leaders in implementing the triple bottom line (people, planet and profit) concept. In this course, business students experience hands-on, real-life learning, and they are given an opportunity to develop a sustainability mindset by integrating the head, hands and heart while conducting real-world projects. The curriculum offers an opportunity for students to develop cognitive, emotional and spiritual intelligence simultaneously while completing their school projects. At IPMI (Institut Pengembangan Manajemen Indonesia/ Indonesian Development Management Institute), the journey begins by students designing their own Life Map, in which students are invited to create their vision with the assumption that they can freely pursue their dreams. The real-life challenge begins when they create their own Business as a Force of Good project in which they have to plan and run a business which answers at least one of the Sustainable Development Goals (SDGs) with a minimum amount of investment. The chapter discusses how students are not only making profits but also creating real-life social impact projects, how the activity is a life-changing experience for them, and the ways in which they realize the importance of developing a sustainability mindset. Business readily now becomes a Force of Good. Implementing the triple bottom line in a real-life project becomes a spiritual journey. The students were motivated throughout the project, and many chose to keep managing the project even after the course ended. This chapter will specifically share the transformational experiences of students while engaging in the course activities.