ABSTRACT

Organizing, of whatever kind, can be achieved in relation to a variety of logics, each of which makes sense in its own terms. Choice, be it implicit or explicit, perhaps comes closest to being a theme which is always implicated in discussions of strategic change. Interests in strategic change are often pursued through attention to the content characteristics of choices. So, for example, attention may be directed to questions concerning the kind of organization we want to be, the kind of environment people want to be in or the kinds of relationships we want with our environments. Crouch and his colleagues consider three questions: how managers perceive their environments; how they act; and how they feel about the changes. They use their research to investigate selected orthodoxies. Selected social psychological literatures are drawn on, as are interviews with mineworkers, to consider why the union uncritically applied a previously successful strategy – strike action.