ABSTRACT
In complex media landscape, Latino media shows a growing and dynamic presence in the US cultural industry. The intensification of the process of globalization and the increasing transnational character of media corporations has brought a steady integration of the Latin American media to the dynamics of the world television industries, in particular, the corporate ties of US media with Latin American media since the 2000s. The label “Latinos,” comes from “Latin,” a word used by the French Crown in the early 1800s to label the newly independent countries from the Spanish or the Portuguese colonial expansion in the West Hemisphere. A turning point in Spanish-language radio was the launch of a Spanish-language radio station by Raul Cortez in San Antonio Texas, with the objective of infusing an American way of life and American point of view in the Spanish-speaking community in Texas.
