ABSTRACT
This chapter provides an insight into the development and current practice of Saudi public relations practitioners within the context of Saudi Arabia’s culture, economy, and media. An overview of Saudi Arabia’s history, politics, economy, and media is presented as well as the development of public relations and the influence of Islam and Saudi exceptionalism. By applying the theories of Jackson, Yang and Taylor, and Larson, the research examines the degree to which the public relations occupation in Saudi Arabia presents the ethical features of the profession. The chapter also shows how public relations practice, communications, and ethical practices in Saudi Arabia are influenced by Islam as an environmental factor.
