This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book focuses on Giving Voice to Values (GVV) in Accounting and is geared toward both Accounting Academics and Professionals to provide them with the impetus and resources necessary to easily implement the GVV offering into their organizations'. It provides a more detailed look of the work done by Cote and Latham where they implemented GVV throughout a four-course sequence in the accounting curriculum to expose students to workplace challenges. GVV is different from traditional ethics programs which build a foundation from the coverage of ethical theories through the application of ethical problem-solving models, laws and professional standards. The book offers several practical cases that can be implemented in accounting courses and professional development training sessions. It explores the responsibilities of professional accountants and how the GVV methodology can deter fraud and create more ethical organizations through continuing education training.