ABSTRACT

This chapter aims to analyse media accountability initiatives and the kinds of instruments used by media and non-media actors when responding to the display of increased distrust in the media. It focuses on how these media act and react to the allegations of a cover-up in the area of migration and integration. Trust in most of the mainstream media in Sweden has been stable for some considerable time, and on the upper half of a European scale. Media accountability is a continuing process of criticism, response, transparency and media adaption. In 2015, the refugee crisis influenced the national agenda in many ways, and after accusations in 2016 that Swedish media had underreported two instances in 2015 of alleged sexual harassments performed by young immigrant males, the debate went viral in social and mainstream media. In the trade magazine Journalisten, trust was addressed as knowledge about journalism, and the journalism professor interviewed advocated more transparency.