This chapter examines some of the instruments of media accountability prevailing in the Finnish and British media cultures with the focus on non-state means and how they can be assessed. It investigates the kinds of accountability issues these instruments raise. The chapter discusses particular problems and challenges of the non-state instruments, and how their mode of operation can be evaluated. It presents strategies and tools, which can help to overcome these challenges. The output of a media organisation can be assessed through the notions of public value or shared value, which are based on the administrative and managerial types of the accountability discussion. Although the public value framework (PVF) employed by the British Broadcasting Corporation is in place to increase the accountability of the organisation, the PVF’s design and implementation pose a significant obstacle for the promotion of accountability in public value delivery.