ABSTRACT
Since the early 1990s, when architecture adopted both procedural modeling design tools and the ability to speak to manufacturing machines from 3D printers to cnc-controlled lathes and mills, there has been an attack on the modular and a desire for the digital bespoke. Mass customization is connected to the digital ecology of design and production. The first issue may be production and the desire to output things from the screen into the physical world. The Embryological House begins with a controlling geometry of seven compatible spline curves that were interchangeably tested with lofted surfaces together to define the exterior envelope of a house. There is a big difference between working for consumers (on products) and working for clients (on buildings). It is important that we acknowledge that architects work with clients and industrial designers work with businesses involved in mass production that sell to consumers.
