ABSTRACT
This chapter presents a case study of Australia’s National Sports Museum, contrasted with sport related museums in France, the US and elsewhere. It looks at how local contextual circumstances drive the way in which sport museums take shape. In doing so, it discusses a theoretical model proposing its potential value for examining the various circumstances that will naturally dictate a museum’s actual role. Key influencers include the level at which a nation embraces sport, the ecosystem of major and minor stakeholders, and the viability of various tourism drivers.
