ABSTRACT

Nowadays, food and gastronomy are regarded as basic ingredients of leisure and lifestyle practices. For this reason, food journalism has become a field of increasing interest. The purpose of this chapter is to study how gastronomy is imagined in daily newspapers in the U.S. and Spain. To achieve it, an analysis of the food-based narratives published by The New York Times in the U.S. and El País in Spain, during the period 2005–2015, was carried out. While results show that celebrity chefs play a central role in media, stories around products, events and tourism emerge as topics of people’s interests. Through the case of food journalism, this chapter adds to the understanding of lifestyle studies by analysing food and gastronomy as vehicles that define social trends and ways of life.