The open source model gives people the opportunity to live their passion. Science was originally viewed as something dangerous, subversive and anti-establishment – basically how software companies sometimes view open source. Open source is there to produce the best technology and to see where it goes. Like science itself, open source's secondary effects are endless. People use it as a launching pad for their own products and services. This chapter considers the work of scholars Antonio Negri, Michael Hardt and Manuel Castells, who point to the immaterial nature of labour within an increasingly global, networked society. It examines the principles behind Don Tapscott and Anthony Williams classic exploration of Wikinomics and the irrevocable changes that information technology has made to the nature of work. It also considers, in its illustrative 'northern' case, exemplars of the way in which wikinomics is reshaping education, research and the media, effecting new directions for work and society.