ABSTRACT
Globalized capitalism takes possession of sacred discourse and presents itself as the great realizer of human history. Globalized capitalism is an economic religion that does not allow non-believers or dissidents. Silent and careful in confronting the market and its religion, the churches exercise their slice of power in the field of ethics, as a consolation prize for the loss of hegemony over the sacred in the political and economic arenas. In the arena of the market economy, alienation has to be understood not only as a lack but also as an abundance of promises. Alienation is not a negation of the body, but an expropriation of sensuality and the erotic to the service of the appropriation of the product. To insist on working with the body, daily life, and its relations as a vital place of the construction and circulation of power and social and theological significance, feminist theology wants to make the commercialization of bodies and commodity aesthetics impractical.
