ABSTRACT
This chapter aims to surface one of the distinguishing features of many corporate universities (CUs) – the development and growth of new institutions through experimentation and evolution. Barclays University is rightly well known for its scale and ambition. Barclays University uses the acronym 'bu' as part of its logo and identity. There is an unusually strong emphasis on learning per se. The CU is organized around a number of 'metro centres' in cities around the country, a publicly accessible website, and a strong branding focus. The metro centres are found above existing branches, making use of buildings that the group already owns and maintains. The website offers employees news, information, booking services, self-assessment tools, career advice, and summaries of the six 'Barclays behaviours' that underpin training for self development: drive performance; build pride and passion; delight customers; grow talent and capability; execute at speed; and protect and enhance our reputation.
