ABSTRACT
This chapter highlights the role of rituals, interrelatedness and temporality in the workings of a media scandal and discusses those aspects in relation to routinization. It draws on how the routine perspective of scandals in the media inform the present literature in the field and how it can be used and researched in future studies. The chapter describes the case of H&M further in order to illustrate our argument about routinized, temporal and interrelated media scandals. It argues that media scandals take on a routinized character in particular via three aspects: media scandals have the character of being rituals; temporal; and interrelated. The chapter provides a first attempt to highlight the role of history and the interrelated nature of scandals; aspects that we argue are much in need of future study within the field. Single scandals need to be placed in broader contexts and to be understood in relation to other scandals.
