ABSTRACT
Studies on mobile payment in developing economies focused on the inclusion of the poor in accessing financial services. Furthermore, studies focused on the preference of consumers and acceptance of technology. Despite these efforts little is known on the stand-alone retail owners’ preference on the mobile payment in developing economies as the main users of the services. There is a general consensus that retailers are becoming stronger globally; and as gatekeepers, retailers can either accept or decline a new product. The acceptance of mobile payment among shop owners in Tanzania was expected to have been rising particularly because of the rise of crime rates. However, the cash economy is still dominating money exchange among final consumers and store owners. In that regard, this chapter intends to examine factors that influence stand-alone retailers’ perception on mobile payments at the point of sales. The study used a cross sectional research, and data were collected in Morogoro municipal. The sample size of 282 respondents was used in the study. Data were analyzed using factor analysis, and factor scores were further used in multiple regressions analysis. The findings show that informative education, intention to use, convenience, and usability are significant factors that would influence stand-alone shop owners to use mobile payment in Tanzania. Areas for further research and managerial implication of the study were provided.
