ABSTRACT
In the preceding chapter we explained and discussed how to analyze the external environment of hospitality and tourism (H&T) organizations. This chapter will help you evaluate the influence of an organization’s internal environment on strategy formation and implementation. In particular, the importance of organizational structure, organization culture, and leadership as key considerations is discussed in the context of the international H&T industry. The chapter also explains how different factors in an organization’s external environment influence the internal environment and the functioning of an organization.
