This chapter argues about libraries, storage, repositories, and, more generally, digital archives. There are various stages core to the creation of a media asset regardless of whether it is a simple personal project, short user-generated content targeting online streaming services, or a blockbuster production for a large media production company. Consumption is the ability to reach end-viewers with the content generated during the creation phase. In fact, examining the definitions above, it is more accurate to describe our scope and objective as a Repository rather than an Archive, as the data people store will often share similar utilization patterns to more active storage devices used in other areas of the asset lifecycle. Preservation is something that certainly falls within the scope of library and archive sciences but can and should play a part in all modern digital archive designs and implementations once the true scope is properly understood.