ABSTRACT
Confronted by media globalization, many governments have expressed concern about the productive capacity of domestic screen media institutions that are aiming to sustain the allegiances of resident populations. Policymakers are furthermore aware that creative labor is now widely perceived as a resource worth cultivating for its perceived benefits as a catalyst to economic innovation and productivity. In fear of being left behind, countries with even modest resources have fashioned a range of subsidies, tax breaks, and other enticements that have facilitated the emergence of a global production infrastructure that favors producers and media conglomerates at the expense of screen media workers. This mounting crisis of creative labor calls for a critical reassessment of the fundamental rationales behind these film policies and encourages speculation about new directions for cultural activism. Drawing inspiration from environmental studies, this essay advances the concept of stewardship as a geographically scalable approach to the challenges of media globalization.
