ABSTRACT

Using complementary information from two national surveys conducted in 2008, i.e. the China Survey and the ABS II Mainland China Survey, this paper presents a comprehensive picture of the media channels that Chinese citizens use for political information, as well as their relative importance as assessed by the Chinese people. Moreover, assisted by multiple regressions, this paper also identifies which groups of Chinese are more likely to use each of these channels for political information. This paper contributes to our understanding on (1) the relative significance of various media channels in contemporary China's political communication; and (2) how Chinese citizens select themselves into specific channels for political information, given their increasing autonomy in acquiring such information from China's changing media.