ABSTRACT
This chapter focuses on how firms can make Sustainable Development Goals one of their main corporate goals. It explores how firms can rethink their business models to address the issue of poverty while offering products and services at the base of the pyramid (BoP). The UN Global Compact's principles focus on the social dimension of corporate sustainability, inviting firms to develop 'people-centred approaches to business impacts on sustainable development' in order to defend human rights and address poverty. The enterprise-based approach of Prahalad and Hart proposed engaging commercially with the BoP in order to balance the economic and financial goals of the firm with the aim of eradicating poverty. The main criticism of the enterprise-based approach to BoP argues that firms risk transforming the poor into mere consumers, without addressing the fundamental problem of sustainable development.
