ABSTRACT
Population control remains the most challenging task before our nation and our state today. This policy documents is a statement of resolve by the Government of Andhra Pradesh to bring about a change in the size, structure and distribution of the population to a level that will result in improving the standard of living and quality of life of the people in general, and, in particular, to extending the benefits of such change and development to the most vulnerable and disadvantaged. Any programme demanding social change must involve the political leadership, community leadership and, ultimately, the people. The Policy Document proposes interventions to facilitate such participation so as to transform the programme into a people’s programme. The social marketing programme which was originally launched for Nirodh has shown the important and significant role that giant consumer goods/pharmaceutical industries and oil companies can play towards achieving family planning objective.
