ABSTRACT
Chapter 2 introduces news releases, also called press releases, and provides an overview of their purpose, structure, style and tone. The chapter examines the components of a standard news release: logo, FOR IMMEDIATE RELEASE, media contact, headline and subhead, dateline, body of release, boilerplate and ### or -30-. The news release template provides readers with a user-friendly guide for crafting news releases. The first half of Chapter 2 also includes tips for writing news releases, including proper headline writing and source attribution. The second half of Chapter 2 introduces other, or non-traditional, types of releases, such as social media releases and video news releases. The chapter concludes with two exercises related to news releases: an exercise crafting a news release using a set of facts and an editing exercise related to Associated Press Style.
