ABSTRACT
Publicly challenging corporations is considered a dangerous business in many parts of the global South, as recognised by Ethical Corporation magazine in their selection of the Best Ethical Leaders of 2007, which included the anti-corruption journalist Lala Rimando, from the Philippines, the second most dangerous place to be a reporter after Iraq. UN corporate reporting expert Dr Anthony Miller commented that the luxury goods industry looked like it was ‘having its own Nike moment’, referring to the mid-90s criticism of labour practices in Nike’s supply chain which made the company invest heavily in its corporate responsibility programme. The growing popularity of the term reflects a number of trends. First, that corporate responsibility is still often regarded as, and practised as, corporate philanthropy, whether by its advocates or critics. Then, the corporate citizenship has become an unclear term more of intellectual discussion than practical use.
