ABSTRACT
Global warming used to be a nerdy issue of scientific interest and environmental concern. What made climate change reach a ‘tipping point’ to become hot gossip, even in countries like India where some might assume other matters are more pressing? First, climate change has begun to be understood as a humanitarian emergency. Studies are showing how increasing droughts, floods, forest fires, storms, erosion and sea rise, are destroying lives and livelihoods. The second reason why climate change has tipped is the involvement of mass entertainment media. The range of activities relating to corporate responsibility form a site for frame-tipping, for some reasons. They bring different professions and knowledge networks together that would otherwise rarely meet. This includes the three sectors of business, government and civil society. Work–life blending is key to tipping the frame of the nature of ‘work’.
