ABSTRACT
In February 2010, the World Business Council for Sustainable Development (WBCSD) launched its Vision 2050 report at the World CEO Forum in India. The focus on how to shape the world for the benefit of all and how to bring it into reality marks a shift in the field of corporate responsibility. Economic inequality is therefore set to become a more important issue for businesses. Although the Vision 2050 report from the WBCSD acknowledged social issues in its vision of a sustainable world, by not examining inequality it left a key issue sidelined. One mistaken assumption is that the only problem with economic inequality per se is the existence of poverty. The extension of this assumption is that working on poverty reduction will resolve economic inequality–a mistaken supposition because the impact of any activity on economic inequality depends on the relative distribution of revenues from that activity.
