ABSTRACT
When the concept of business education–or management science–is developed, it was largely with progressive and egalitarian intentions. By outlining the skills that could be learned and mastered by anyone with the right talent and application, the concept challenged the assumption that future bosses would always be the sons of former bosses. The Community Individual Development Association (CIDA) University in Johannesburg aims to provide education in business administration for the rural poor with a view to transforming its students into leaders of their communities in turn advancing the socioeconomic transformation of the country and the broader region. The work of CIDA highlights that business can be involved in social innovation in education. The fact that the Investec Group rallied political support for the school is an example of how the private sector can also work with government. For business, two immediate applications are business continuity and sustainable development.
