ABSTRACT
This chapter discusses consumer satisfaction with regard to clothing from the industrialised, usually Western, point of view. Furthermore the knowledge on consumer satisfaction is framed by design strategies and Product-Service Systems (PSS) thinking, providing a discussion on how services can deepen the satisfaction process and accordingly profoundly affect sustainable consumption. The chapter takes both a micro and a macro view on satisfaction: a narrow and wide approach. First the narrow approach is used to provide novel consumer-centred research knowledge about satisfaction in the context of clothing and second a wider approach is used to include design strategies and service aspects into the satisfaction discussion. The quality attributes as experienced by the consumer are essential to the long-term use of clothing. Aesthetic attributes correspond to the expressive performance in clothing satisfaction and relate to the psychological response to clothing. Respondents respect aesthetic attributes also in the long-term use of clothing.
