ABSTRACT
James Irvine and Justin Lester came up with the Kapai salad store business concept in August 2004. They adopted the name Kapai, a term originally used by New Zealand's indigenous Maori, and now in more common use among New Zealanders, meaning 'good', 'well done'. Kapai's New Zealand image and cultural identity was evident in the name and logo, which incorporated the native flora of a 'koru' or "unfurling fern frond symbolizing new life, growth, strength and peace". Kapai's two stores had a distinct decor based on the Kapai boys' interpretation of a New Zealand environmental theme. The stores had a large menu board above the servery counter where all the salad ingredients were on view. In line with the Kapai values, social responsibility and environmental awareness were considered when getting supplies. Getting customers involved was another Kapai strategy. A monthly competition for best salad combination invited customers to further develop the 'Kapai Favorite' menu.
