ABSTRACT
This chapter gives an insight into the benefits of healthcare investment by using a case study of the international beer brewer Heineken. It focuses on the effects the global healthcare situation has on the private sector, and the effects that a healthcare system has on employees, managers and consumers. The chapter aims to understand motivators and ethical boundaries of Heineken's development and maintenance of a healthcare provision system in emerging markets. It explores the relationship between Heineken's healthcare system and investment decisions of socially responsible investors. The chapter provides an insight into the impact of the global health burden on the private sector. It describes the global increase of chronic and infectious diseases and the expected consequences for businesses and management. Socially responsible investment has been an important trend in the financial markets since the 1970s when the first SRI mutual funds were created in the USA and later on in Europe.
