ABSTRACT
This chapter argues that professionals witnessed the emergence of the corporate responsibility movement as a loosely organised but sustained effort by individuals both inside and outside the private sector. It shows that corporate responsibility practitioners require support in understanding how their work is evolving and can achieve greater social change while benefiting their own organisation. The chapter also shows that they are part of a social movement that has been largely overlooked by social movements' theorists, organisation theorists and specialists in corporate responsibility research. It analyzes some implications for research, practice and policy that come from applying a social movement lens to what is occurring today with the contemporary corporation and its systems of financing. The chapter suggests that corporate responsibility movement is working in diverse ways on a common agenda to democratise economic activity and concludes by offering a conceptual framework for an overarching goal of 'capital democracy' to help inform both movement adherents and analysts.
