ABSTRACT
A critical media has been recognised as key to creating incentives for greater voluntary corporate responsibility. In 2005, there was evidence of growing domestic concern about the social and environmental challenges arising from Chinese industrialisation. Faced with the China challenge, some practitioners, analysts or advocates of corporate citizenship may lose hope in the potential of voluntary business action. However, evidence in 2005 suggests that it would be wrong to assume that Chinese business and government are irrevocably opposed to improving the social and environmental impacts and contributions of business. In April 2005, Dr Xu Zhiming, Chairman of the Hong Kong General Association of International Investment, appealed to Chinese entrepreneurs to be more socially responsible. In 2005, more people working in the corporate citizenship field began to express a belief that, in order to change the way business does business, we have to change the way money makes money.
