ABSTRACT
This chapter helps leaders and change agents better understand how to craft and implement a sustainability strategy for their enterprise. It focuses on the content and process of developing a sustainability strategy. The chapter begins by examining the core elements of any good strategic management process and moves to the question of what is different about a good sustainability strategy. It reviews some of the evidence linking corporate sustainability to performance and provides some examples of the myriad ways that actual organizations in diverse situations are using sustainability initiatives to improve their standing. Viewed through a strategic management lens, a good strategy for sustainability must first and foremost be a fundamentally sound strategy for achieving relative advantages over other organizations, lest the enterprise not survive. It appears that many businesses are responding to the call for them to develop sustainability strategies as much because of the "business case" as because of their sense of citizenship.
