ABSTRACT
Leading companies are finding that new strategic and organizational skills are required to integrate stakeholder considerations into the value delivery capability of their organizations. Sophisticated managerial competencies now exist to manage shareholder value, from valuing investment opportunities using Economic Value Added (EVA), to assessing changing customer preferences using multi-dimensional maps based on composite product attributes. However, the competencies to manage stakeholder value in a way that integrates environmental and social issues into core business decisions remain unfamiliar territory in all but a handful of companies.
