ABSTRACT
The role of design in a society that faces more and more socioeconomic and environmental problems is changing. Designers cannot do what they have been used to doing over the previous 100 years: there is no sense in designing superfluous products for saturated markets. Instead, design must fill the gap between production and consumption in a way that leads to real problem-solving and radical changes towards more sustainability of production and consumption systems. Designers must become facilitators between consumers and producers or create new systems of (co-)production and (co-)design that fulfil needs and solve real problems with the maximum benefits for consumers, producers and the natural environment.
