ABSTRACT
The way people consume is shaped by attitudes, routines and the organisation of everyday life. Thus, strategies towards sustainable consumption must start from a consumer perspective and take different everyday life practices and situations into account. In recent years, the Institute for Social-Ecological Research (ISOE) in Frankfurt am Main has developed a social-ecological approach to sustainable consumption, linking socialecological lifestyle analysis to the study of everyday behaviour and environmental impact assessment. Within this framework, different fields of consumption (nutrition, mobility, tourism) have been investigated. In some surveys the environmental impact has been calculated, identifying behavioural patterns, motivational backgrounds and the environmental impacts of different social groups. These studies have great potential for the promotion of sustainable consumption behaviour as well as for the design of innovative products and services.
