ABSTRACT
So, at the end of this book we can now try to wrap up what we have learned about the key question we set out to solve: how can we stimulate, foster or force a change to sustainable consumption and production (SCP) and what is the natural role of different types of actors? To follow an order consistent with the structure of this book, in the following sections we will discuss what we can learn about this from a business, design, consumer and system innovation perspective, challenging, in a thought-provoking manner, some simplistic but abounding myths about how this change process could work. However, it is essential to recapitulate first what the goal of the whole SCP project could or should be and to what agenda this could or should lead.
