ABSTRACT

This chapter presents the aspects of sustainability. It deals with the 'triple P' of 'planet', 'people' and 'profit'. According to the sustainability definition of Elkington, these three aspects have to be in balance. For each business project assess the balance of the different Ps. It labelled the Ps in the projects as ecological sustainability, social sustainability and economic sustainability. The chapter discusses the development of sustainability from a static or a dynamic perspective. Static means that a stable relationship with the environment is assumed. Although the artefact can adjust itself internally, it is not dynamically linked to the environment. With respect to the absolute versus relative and dynamic versus static aspects, we had to interpret the situation within the business projects. It is clear that the business projects that are part of the KoS (knowledge of sustainability) leap project advocate a more absolute view while those in the SoK (sustainability of knowledge) leap project share a more relative view.