ABSTRACT
This chapter explores possible solutions to problems of sustainability there exists a clear focus on the environment and technology. In the economic perspective, growth received a great deal of attention as a source of sustainable development. Growth is often connected with profitability and is one of the motives for the activities of a commercial organisation. The chapter discusses ecological, economic and social components of sustainability makes clear that this concept is anything but unambiguous and, especially with respect to the social component, has not yet been operationalised properly. It describes by first addressing related issues, such as socially accountable entrepreneurship, corporate social responsibility and corporate governance. The chapter also discusses a number of definitions of sustainability and categorise them with respect to three dimensions: type of artefact, absolute–relative and static–dynamic. Finally, it explains the description of sustainability as a reduction in offloads and indicates how this can be operationalised.
