ABSTRACT
This chapter presents the main results of policy-makers’ consumer survey, carried out in 2001 in four countries—Germany, Norway, Italy and Spain. For environmental product information schemes, consumer attitudes and behaviour are important. For tissue paper the alternative forms of information were: eco-labels, test notes, test reports and advertisements. Eco-labels and test notes are consistently popular, with forms of information specific to the given product also receiving good results. The willingness to spend money on certain products is used as a measure of consumer values. German citizen-consumers, and to a lesser extent Norwegian citizen-consumers, are able to take an active role in the development of more sustainable lifestyles; they receive the information required and, to a degree, act on it. In a Danish study of eco-labels, T. B. Bjorner et al. concluded that Danish consumers are willing to pay between 10% and 19% more for eco-labelled toilet paper and that the White Swan label has the same positive effect for detergents.
