ABSTRACT
People throughout the world have to respond to change on an unprecedented scale. Entrepreneurs in the commercial sector tend to be highly prized mavericks who have to survive and rise above a world dominated by those whose responsibility it is to manage and stabilise. Social entrepreneurs are becoming prominent in the commercial sector. The new generation of community-based social entrepreneurs is engaged in the development and introduction of programmes focused on self-help, self-worth, leadership, education and positive health. Starting at the grassroots level where the greatest potential for change exists, there are many practical support mechanisms that could have a significant impact on the quality of life of individual social entrepreneurs and the people they work with. Companies such as The Body Shop in the UK and Ben & Jerry's Home-Made Ice Cream in the USA are obvious examples of the principles of social entrepreneurs being taken forward within a contemporary commercial environment.
