ABSTRACT
It is a special privilege for me to write this Introduction. I have a deep appreciation of Dr. Karl-Henrik Robèrt’s work as the founder of The Natural Step, the organization through whose efforts this book exists. I hope to provide a framework for what follows in this extraordinary collection of real examples of the rethinking and reshaping of economic enterprises that have been inspired by sustainability principles. I shall draw heavily on my experiences in my own enterprise, Interface, Inc., and will define the essential role The Natural Step plays in the ongoing transformation of my company toward sustainability as we seek to build an economically, ecologically, and socially sound enterprise.
